This Is… Smart Branding (Even If Fans Didn’t Love It at First)
At first glance, [THIS] feels like an odd rallying cry for Chicago Cubs—cryptic, minimal, and vague. When the club unveiled the slogan ahead of the 2026 season, reaction was immediate and mixed. Critics called it… Read More »This Is… Smart Branding (Even If Fans Didn’t Love It at First)





