— On May 29th, the 2025 “Jin Ye Liang Xiao” Second International and Domestic Travel Agent Conference and Wuxi Inbound Tourism Product Promotion Event was grandly held in the Li Tang Hall of Yingyue Li 308. The event was aimed at accelerating the integrated development of culture, commerce, sports, and tourism in the core area of Wuxi, promoting the quality and growth of the cultural and tourism industry, and enhancing Wuxi’s market influence and reputation as a core area of the Yangtze River International Golden Tourism Belt and a world-class cultural tourism destination.
The conference was attended by more than 300 people, including leaders from national, provincial, and municipal departments, representatives from over 10 international travel agencies from countries such as Switzerland and Australia, and representatives from more than 100 domestic travel agencies. Through comprehensive and multi-channel publicity and promotion, the event attracted global attention to Wuxi.
This event aimed to gather leading travel agencies from major inbound tourism source countries and domestic provincial and municipal inbound tourism enterprises. It provided a centralized exhibition area and booths for the high-quality cultural and tourism supply chain resources of Wuxi to showcase and promote in an all-round way. It precisely connected upstream and downstream buyers and sellers, promoting the high-quality development of Wuxi’s inbound tourism supply chain. The goal was to make Wuxi the second-largest inbound tourism destination in the East China region after Shanghai and a leading national inbound tourism destination city.
The conference reviewed the 2024 Global Travel Agent Conference through a situational drama, vividly showing the development process and achievements of Wuxi’s cultural and tourism industry.
It is worth mentioning that the Ministry of Culture and Tourism’s Industrial Department was invited to the conference to give a lecture on the policy of inbound tourism and tax refund upon departure. This was a special arrangement for the conference against the backdrop of the country’s introduction of the latest policies to encourage inbound tourism and vigorously expand the cultural and tourism consumption market. The person in charge introduced the current situation of China’s tax refund upon departure and the recently introduced optimization measures, including relaxing the conditions for merchant filing, lowering the tax refund threshold, and vigorously promoting the convenient service of immediate purchase and immediate refund,
all aimed at improving the shopping experience for international tourists.
The subsequent “Encounter the Poetic Jiangnan, Taste the Xisheng Lifestyle” inbound tourism premium route promotion, with the change of seasons as the main thread, cleverly connected the unique charm of Wuxi: in spring, you can enjoy plum blossoms, cherry blossoms, and azaleas; in summer, it is suitable for camping, cooling off, and night cruises; in autumn, you can listen to Xiju and enjoy the fragrance of osmanthus; in winter, you can taste sweet and fresh food and enjoy the winter feast. This carefully designed route deeply integrates the natural beauty and cultural elegance of Wuxi, presenting a deep experience of poetry and the烟火气 to tourists, allowing them to enjoy the beauty of the changing seasons in Jiangnan.
During the signing session, various departments and enterprises actively communicated and reached several cooperation agreements, jointly committed to strengthening the coordinated development of the “Culture and Tourism +” industry and creating more convenient conditions for tourists’ travel.
Finally, the “Xisheng Travel, Let the World Fall in Love with Wuxi” – “Liangxi Travel Gift” Foreign Tourist Tour of Liangxi activity was launched, marking that Wuxi’s cultural and tourism industry will welcome international tourists with a more open attitude. The 2025 “Jin Ye Liang Xiao” Second International and Domestic Travel Agent Conference and Wuxi Inbound Tourism Product Promotion Event officially opened.
On the afternoon of May 29th, the Wuxi Inbound Tourism Product Promotion Event was officially held. There were 36 booths set up in the venue, including 15 from Liangxi District and 21 from other areas, fully displaying the rich cultural and tourism resources of Wuxi and Liangxi District. As the core area of Wuxi’s cultural and tourism resources, Liangxi District was the most important subject of this promotion event. The district’s various scenic spots, hotels, commercial areas, intangible cultural heritage, and other resources attracted the attention of many travel agencies. The promotion event gathered leading inbound tourism enterprises from major source countries and domestic provinces and cities, as well as high-quality cultural and tourism supply chain resources from Wuxi and Liangxi District. There was also a free communication and exchange session on site, spreading culture while precisely connecting upstream and downstream buyers and sellers, and promoting the high-quality development of the inbound tourism supply chain in Wuxi and Liangxi District.
On the evening of May 29th, the “Jin Ye Liang Xiao” immersive night tour debut event pushed the entire activity to its climax. The event first released the project, through a pre-produced real-scene promotional video of the “Jin Ye Liang Xiao” boat immersive night tour project along the ancient canal, accompanied by narration and other content, to comprehensively display the highlights of the project, making the guests on site look forward to the night tour project. Subsequently, an official from the Guinness World Records arrived to award a plaque for the “largest scale fiber-optic light display” certification project, which further enhanced the brand value of Wuxi’s cultural and tourism industry. At the debut ceremony, light-themed props designed by China Communications Construction Company were used, and the water area light show and boat light effects of Qingming Bridge were linked. Relevant leaders were invited to start the debut ceremony. Finally, the guests on site moved to Qingming Bridge pier to board the boat and personally experience the “Jin Ye Liang Xiao” boat immersive night tour project along the ancient canal. Tourists on the boat enjoyed the beautiful lights along the shore and felt the historical and cultural connotations of Wuxi, as if they were traveling through time and immersed in the unique charm of the Jiangnan water town.
In order to expand the influence of the activity and enhance the international reputation of Wuxi’s cultural and tourism industry, a comprehensive publicity and promotion plan was formulated for this event. In terms of overseas media publicity, news about the event was published in 150 overseas media outlets in North America, Japan, South Korea, and Southeast Asia. Before the event, outdoor giant screen advertisements were placed in internationally renowned landmark buildings in North America, Europe, Japan, and South Korea, broadcasting Wuxi Liangxi cultural and tourism promotional videos in a loop. The on-site advertising scenes were also edited into promotional videos and played at this conference.
Since the beginning of 2025, from the “good start” of New Year’s Day and Spring Festival, the “steady recovery” of Qingming Festival to the “crowded popularity” of May Day, tourists’ enthusiasm has continued to rise, and the supply and demand of cultural tourism consumption have been booming. Within the jurisdiction, Huishan Ancient Town and Qingming Bridge Historical and Cultural Block, as the core shooting locations and main stages of the CCTV Spring Festival Gala and Lantern Festival Wuxi sub-venues, have seen the main stage of Qingming Bridge restart performances after an upgrade. This stage, which once shone brightly in the water town of Jiangnan, now welcomes guests from all directions in the new form of “performance + tourism,” turning the “Spring Festival Gala memory” into a cultural kinetic energy that continuously empowers local development.
The successful holding of the 2025 “Jin Ye Liang Xiao” Second International and Domestic Travel Agent Conference and Wuxi Inbound Tourism Product Promotion Event has brought new opportunities and momentum to the development of Wuxi’s cultural and tourism industry. By showcasing the rich cultural and tourism resources of Wuxi and strengthening cooperation and exchange with international and domestic travel agencies, it has promoted the high-quality development of Wuxi’s inbound tourism supply chain and effectively promoted the construction of Wuxi as a core area of the Yangtze River International Golden Tourism Belt and a world-class cultural tourism destination. In the future, Wuxi will welcome tourists from all over the world with a more open attitude and higher-quality tourism products and services, allowing Wuxi’s cultural and tourism industry to go global and making the world fall in love with Wuxi.
Contact Info:
Name: Chen yiqin
Email: Send Email
Organization: Xi’an China International Travel Service Co.Ltd.
Website: http://www.citsxa.com
Release ID: 89161360
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