In this conversation, Hayley and Stephanie Painter, co-founders of Painterland Sisters, share their journey as fourth-generation organic dairy farmers. They discuss their childhood experiences on the farm, the values instilled in them, and how these experiences shaped their approach to business and agriculture. They emphasize the importance of community, integrity, and creating nutrient-dense products, like their Skyr yogurt. They reflect on the challenges and perceptions faced by farmers and the entrepreneurial spirit that drives their mission to connect consumers with quality food sourced from family farms. The Painter sisters discuss the importance of empowering farmers through education, community connection, and financial incentives. They emphasize the role of mentorship in agriculture, the power of storytelling to connect consumers with their food sources, and the impact of funding on their brand’s future. They also share personal insights and advice, culminating in their vision for a better world through sustainable agriculture.
A better world is a world with diversity, equity, and parity across the food supply chain.
Read the transcript and find links from the episode at Brands for a Better World.
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brands launch, evolve, and grow to scale their impact.
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