The earliest stage of any creative project carries the most voltage – that quickening when inspiration strikes and half-formed thoughts jostle for attention. Now, with Adobe Firefly Boards, creatives can harness that spark on an AI-powered collaborative canvas that brings the world’s leading generative models to their fingertips. Built to mirror the way designers actually work, Firefly Boards is an AI-first environment that turns scattered ideas into a living, evolving environment – helping designers explore, iterate, and shape concepts faster and more intuitively than ever before.
Now available worldwide, Firefly Boards offers flexible subscription options and ways to use generative credits, making it easier than ever to step into this new space for creativity.
A Unified Workspace for Creativity
What makes Firefly Boards stand out is that it’s more than technology – it’s continuity. Built to connect seamlessly with the tools creatives already use, it pulls in assets from Adobe Stock, syncs across Photoshop and Express, and stays linked to live documents. Nothing is siloed, nothing feels bolted on. It’s one infinite canvas, in constant motion.
“Using Firefly Boards, I can quickly generate and iterate multiple visual concepts for a creative commercial proposal. It saves me time, lets me refine my storyboards effortlessly, and helps me deliver a polished mood board to the client in record time.”
Malick Lombion, filmmaker and creative director
Adobe recently introduced three new features that make moving from inspiration to concept even faster: Presets, Generative Text Edit (beta), and Describe Image, all designed to streamline exploration and iteration without leaving the workspace.
Presets in Boards help users generate images in a variety of styles. Virtual Try On is great for fashion ideas or iterating with different patterns for a product.
Imagine a design team sketching out ideas for a new campaign. Instead of juggling reference decks and multiple tools, they pull inspiration into a Firefly Board, generate a variety of visual directions using Presets, and refine messaging directly within the same workspace through Generative Text Edit. With Describe Image, even a rough photo reference becomes a launchpad for consistent prompts, anchoring the team’s creative direction quickly. Boards reduces the tedious back-and-forth in the earliest, most pivotal stages of concepting.
Ideation, Supercharged by AI
Firefly Boards brings iteration and collaboration into real time – powered not just by Adobe’s own Firefly models, but also by leading models from Black Forest Labs, Google, OpenAI, Luma AI, Moonvalley, Pika, Runway, and Ideogram. This breadth gives creatives unprecedented choice to test ideas and shape concepts with the model that best aligns with their vision, all without leaving the platform.
“Firefly Boards has become our shared idea space with my co-director, Will Selviz. We use it to brainstorm ideas for films, prepare visuals for university lectures, and create assets for immersive and interactive exhibitions. Having Firefly generations, Adobe Stock, and real-time collaboration in one place helps us align faster and explore more directions with fewer revisions. We also integrate Google Veo 3 for motion studies.”
Manuel Sainsily, creative director and co-founder of Protopica
Transparency is built in. Every generative asset includes Content Credentials, a digital “nutrition label” showing which model was used. And because Firefly models are trained to be commercially safe, creatives can take their work from concept to production with confidence.
Built-in Content Credentials clearly show which AI model was used to create each asset in Firefly Boards.
A New Era of Discovery
A mood board isn’t just a collection of ideas – it’s a way of thinking. It captures a concept at its most alive, giving form to a vision before strategy or script. Whether shaping a brand, imagining a film, or rethinking a space, mood boards offer both clarity and creative freedom.
Adobe product designer Jeremy Joachim uses Firefly Boards to bring his concepts to life, using the digital canvas to capture vibe and feel—the intangible elements that words alone can’t convey. © Jeremy Joaquim
Firefly Boards transforms that stage from scattered fragments into a fluid, AI-powered environment where inspiration and execution flow together. By making the earliest phase of creativity feel less like work and more like discovery, Adobe is turning ideas into something tangible and opening up new possibilities in every direction.
“Creative is messy; [Firefly] Boards clears all of it up. It’s a limitless space to collect, sort, ideate, remix, and build without judgment. [Firefly] Boards are a peek into my creative self—a limitless space to collect, sort, ideate, remix, and build without judgment. It helps me find clarity, save time, and achieve stronger creative output along with collaboration and action.”
Chris Grubisa, CEO, Let’s Cook Editing Services
Firefly Boards is available with a Firefly plan or included in the Creative Cloud Pro plan. Anyone can test-drive it with one free canvas to start. Learn more about Firefly Boards.
—All images courtesy of Adobe
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