We’ll bet you’ve encountered this common workflow snag: you’ve done your research for a new client pitch and fallen in love with a typeface, only to find it impossible to explore its creative possibilities before entering into a cumbersome license or pricey subscription. Typographer, a new app (now in beta) created by The Type Founders, wants to change this.
Known for representing the work of eminent indie type foundries, The Type Founders wanted to make it easier for creatives to play with type from foundries you already know and trust. The ability to thoroughly experiment with the limits of a particular font should be a seamless part of your creative workflow, and is where the Typographer app comes in.
Testing real fonts in real-world use cases, such as when pitching new business or prototyping, can be challenging. To truly take a typeface out for a test drive, teams often must engage in cumbersome licensing or chase down disparate files, which can be especially frustrating before getting the green light and actually needing the font. And, if you do get your hands on a limited trial, it won’t have enough heft to fuel the iteration you need. All of this comes after the hours spent searching for the perfect type.
Typographer is a centralized resource for type discovery, testing, and syncing that reduces this friction and helps your creative flow. It’s affordable for small in-house teams and agencies that need access to a library of high-quality fonts, curated by a trusted source, that syncs with your workflow. You can explore, test, and pitch as much as you’d like. When using the fonts you discover in decks, comps, and prototypes, there are no limitations before you actually buy.
Discovery is one of Typographer’s best features. You can filter by category, intent, and attributes, and the app will also provide suggestions for similar fonts you might have missed. Because the library is curated with type from foundries that have stood the test of time, you can trust every morsel of type you discover on the app.
Cloud sync makes it seamless to collaborate on projects with your team. Whether you work across the web or on desktop, remote or in-house, you’ll be able to maintain consistency across devices and the ways that people work.
Get in on the beta, and your feedback will help shape the roadmap of Typographer. For the beta plans, you’ll spend $9 a month (or $90 for the year). As an inaugural special, beta users with an annual plan will get a $100 credit in font licenses across any of The Type Founders’ foundry sites.
Check out Typographer and download the app to start exploring the library.
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