Steven Lovett, CEO of Principled Consulting Services, releases his book, The StrategIQ Mindset on Feb. 17, 2026, and launches a six-week program, Strategic Intelligence, on March 17 to help executives turn strategy frameworks into action, accelerate decisions, and secure lasting market advantage.
— Steven Lovett, founder and CEO of Principled Consulting Services, is challenging executives to rethink strategy. His new book, “The StrategIQ Mindset: Transforming Executives Into Strategic Assets Through Unconventional Insights,” arrives Feb 17, 2026, followed by a March 17 executive program designed to turn operational excellence into lasting market leadership.
Lovett notes that many companies fail not from underperformance but from over-optimizing for near-term gains, while ignoring long-term strategy. Even when executives meet every operational target, they can miss the capabilities needed to compete in tomorrow’s markets. His book and executive program aim to help leaders prioritize the actions that drive lasting market advantage.
“Strategy isn’t a plan—it’s how executives think and act,” Lovett said. “We rewire how leaders approach decisions, separate operational noise from strategic priorities, and create habits that make strategy executable every day.”
The StrategIQ Mindset pushes executives to rethink traditional strategy, emphasizing future capabilities, new growth options, and decisions aligned with long-term positioning. Drawing on extensive experience with boards and leadership teams, Lovett shows how flawless execution can still erode strategic advantage when organizations focus only on yesterday’s metrics.
The six-week Strategic Intelligence program, launching on March 17, applies the strategic frameworks explored in the book through hands-on execution. Participants build a bespoke strategic playbook, using the StrategIQ Mindset and Agincourt Principle to address their organization’s unique context. Each session delivers practical tools designed to increase decision velocity, reallocate resources toward strategic priorities, and shift leaders from operational oversight to sustained strategic impact.
“We don’t just advise, we embed,” Lovett said. “The work happens in real-time decision-making, in meetings, in trade-offs. By practicing strategy inside the organization, executives build the muscle to turn insight into action and secure long-term advantage.”
Principled Consulting Services combines executive development and strategic design into a unified system. Leaders apply embedded frameworks, enhance decision quality and velocity, and anchor strategy in daily operations. This approach turns insight into action, moving organizations beyond operational oversight toward lasting strategic advantage.
Enrollment is now open for the first cohort of Strategic Intelligence, giving executives the chance to apply the StrategIQ Mindset to real-world challenges and shape long-term strategic advantage.
About Principled Consulting Services
Principled Consulting Services is a Wichita-based executive consulting firm founded by Steven Lovett. The firm works with boards, CEOs, and senior leadership teams on executive development, board governance, and strategic design. PCS partners directly with leadership teams to translate strategic intent into measurable outcomes.
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