TurkishCare has secured a USD 20 million strategic investment from Bain Capital in exchange for a 25% equity stake, supporting the company’s plans to expand production capacity, strengthen supply chains, and accelerate international market growth.
— Istanbul, Turkey — January 21, 2026 — TurkishCare İthalat İhracat A.Ş., a Turkey-based manufacturer of cleaning and personal care products, has announced a USD 20 million strategic investment from global private investment firm Bain Capital. As part of the transaction, Bain Capital acquired a 25% equity stake in the company, marking a significant milestone in TurkishCare’s long-term growth strategy.
The investment is intended to support TurkishCare’s expansion initiatives, including increased production capacity, enhanced supply chain capabilities, and accelerated entry into international markets. The partnership is also expected to contribute operational expertise and global market insight to support sustainable, long-term value creation.
Founded in Istanbul in 2007, TurkishCare operates in the fast-moving consumer goods (FMCG) sector, with a product portfolio covering household cleaning products, industrial cleaning solutions, automotive care, and selected personal care items. The company serves both individual consumers and corporate clients through retail and e-commerce channels.
“This investment represents a strong endorsement of TurkishCare’s operational strength and long-term vision,” said Ahmet Yılmaz, Chief Executive Officer of TurkishCare. “Partnering with Bain Capital gives us access to global experience and institutional knowledge that will support our international expansion and help us scale responsibly.”
Bain Capital’s involvement is expected to extend beyond financial investment, providing strategic guidance in areas such as corporate governance, operational efficiency, and global market penetration. The collaboration is positioned as a long-term partnership focused on sustainable growth rather than short-term performance.
TurkishCare has consistently emphasized research and development, product safety, and environmentally responsible production. The new funding is expected to accelerate innovation initiatives, expand export operations, and strengthen the company’s position as a competitive Turkish brand in global markets.
A representative from Bain Capital noted that TurkishCare demonstrates “a strong combination of product quality, disciplined operations, and scalable growth potential,” highlighting the company’s attractiveness within the global consumer goods sector.
The investment reflects growing international interest in Turkish consumer brands with export-oriented models, strong domestic foundations, and a focus on sustainability and innovation.
About TurkishCare
TurkishCare is a Turkey-based manufacturer of cleaning and personal care products, founded in 2007 in Istanbul. Operating as a fully domestic enterprise, the company offers a broad range of household, industrial, and automotive cleaning solutions, along with selected personal care products. TurkishCare serves consumers and businesses through retail and digital channels, emphasizing quality, safety, and environmentally responsible production.
For more information, visit: https://turkishcare.com/
About the company: TurkishCare is a Turkey-based manufacturer of cleaning and personal care products, founded in 2007 in Istanbul.
Contact Info:
Name: TurkishCare Support Department
Email: Send Email
Organization: TurkishCare
Website: https://turkishcare.com/
Release ID: 89181738
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