In this conversation, Madelyn Morris, co-owner of Mickelberry Gardens, shares insights into her journey of creating a honey herbal wellness brand that specializes in oxymels – a tonic made of honey, vinegar, and herbs. She discusses the benefits of oxymels, the importance of sourcing local and organic ingredients, and the value of B Corp certification. Madelyn share their founding story, the challenges they faced in the early years of the business, and what they’ve been able to accomplish in their 15 years in business. She offers advice for aspiring entrepreneurs, highlighting the importance of passion and adaptability in business, and we wrap up with Madelyn sharing her vision of a better world.
Takeaways
Mickelberry Gardens combines honey and herbalism for wellness.
Oxymels are a tonic of honey, vinegar, and herbs with roots back to ancient Greece.
Natural remedies are increasingly replacing pharmaceuticals.
Sourcing local and organic ingredients is crucial for quality.
Starting small allows for sustainable growth.
B Corp certification provides a framework for improvement.
Having a strong business partner can make a big difference.
Adapting to change is essential for business longevity.
Building a resilient business takes time and effort.
A better world is one where all living things thrive.
Read the transcript and find links from the episode at Brands for a Better World
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.
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