— In December 2025, 23-year-old Sanjeev Nachiappan hit a landmark: Exchange Media Ventures (EMV) surpassed $50 million in gross revenue, coinciding with the hire of his 15th fully remote employee. This Gen Z-led media conglomerate, now a powerhouse in influencer marketing, traces its roots to a high school grad’s audacious bet against convention.
Sanjeev’s path diverged early. Despite acing five AP classes in high school, ADHD made college a mismatch. In May 2020, he walked dogs for seed capital, launching dropshipping in June. Enrolled at San Jose State University in August, he barely left his dorm. “Floor mates called me antisocial,” he says. “I was obsessed—six hours daily with a mentor, six more devouring eCommerce and influencer marketing.” By November, The Forever Bracelet hit $1 million revenue. He dropped out.
A pivot to 1733 Sunset Plaza Drive in Hollywood Hills with entrepreneur Mikey Kass and trader Sukhwinder Narr unlocked new heights. Mansion parties drew mega-influencers, where Sanjeev spotted their monetization gap. Shifting from upfront payments to 50/50 profit-sharing, his first partnership exploded to $225,000 in month one. Word-of-mouth scaled him to 11 simultaneous dropshipping stores.
EMV formalized this evolution, blending brand deals (12% profit), DTC brand creation, and global retail royalties. Two NDA-bound deals project $4.75 million over five years, breaking even in 12-16 months. EMV funded influencer Autumn Monique’s “Take My Hand,” netting a 100x ROI on music rights sold to a label. Since November 2022, five exits—four dropshipping, one DTC—averaged six figures each.
Global ambition fueled the surge. Sanjeev took U.S.-proven products to underserved markets like Brazil, localizing in Portuguese via talent agency partnerships (e.g., WeAreEra in Germany, Hype Management in Sweden). He’s traveled 34 countries—from Cannes and Monaco to Bangkok, Bali, Dubai, and Cape Town—scouting opportunities. “The Collective,” his WhatsApp network of 100+ top managers, distributes excess brand deals, letting EMV snag premiums. Advanced funnels in finance niches layer low-ticket ($20 chats, $50 courses) into high-ticket coaching.
Operations scale lean: 95% of the 15-person team from Philippines, Pakistan, Uzbekistan, Myanmar, Cambodia—at under $4.50/hour, paid in XRP for speed and upside. He sold one dropshipping store for $100,000, proving his sales prowess after dorm six-figures in five months.
Family forged his edge. At 12, his father contracted him to read Rich Dad Poor Dad for rap concert access, igniting business hunger. His mother’s faith in his path instilled integrity. “She knew college wasn’t me,” Sanjeev reflects. “Trust builds empires—contracts just paper them.”
From dog walks to $50 million, Sanjeev disrupted the creator economy through pivots, people, and precision. EMV isn’t just revenue—it’s a blueprint for Gen Z dominance.
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