In an era where design intertwines ever more intricately with progress, Conran Design Group ushers in a transformative phase by launching its new identity.
Conran Design Group (CDG), a prominent brand and design consultancy under Havas — one of the world’s largest global communications groups — has unveiled a distinctive new brand identity. Positioned as Havas’ flagship brand and design network, CDG introduces an exciting purpose: design to inspire progress.
This purpose is not just a tagline but a guiding philosophy shaping every aspect of Conran Design Group’s identity. The brand adopts a striking typographic approach spearheaded by Jean François Porchez, a French type designer recognized for his work with Le Monde and the Olympics. The new logo emphasizes that design is central to business and everyday life. Meanwhile, bold iconography captures the essence of its diverse locations, showcasing the brand’s global presence.
The rebranding effort extends beyond aesthetics, reflecting an evolved proposition that integrates sustainability across its offerings. With a renewed focus on brand strategy, design, experience design, and communications, CDG aims to deliver meaningful progress for businesses, individuals, and society.
“Fundamentally, the new brand places design at the heart of the offer; it’s central to our name, history, and future and reflects an unwavering belief that progress needs to be designed. The new marque, with the D at the centre of the C, is at the core of the identity and a shorthand for our positioning. It feels confident, full of personality, and culturally relevant,” says Lee Hoddy, Global Executive Creative Director.
The launch of Conran Design Group’s new brand identity aligns with the introduction of Citizen Brands, a study and accompanying framework designed to achieve balanced growth in an unbalanced world. The study offers a comprehensive brand and design strategy to guide leaders in creating brand experiences catering to both individual preferences and societal good.
CDG’s reinvigorated identity reaffirms its legacy and propels it into a new era of creativity and impact. With its unwavering belief in the power of design to drive positive change, Conran Design Group seeks to continue shaping the future of brands.