Dezeen Showroom: design studio Formway worked with fellow New Zealand-based brand Noho to create Noho Move — an ergonomically sound dining chair that facilitates hours of sitting.
“Our brief was to bring ergonomic performance to the dining room — that isn’t really something anyone has done before,” said Formway design lead Paul Stevenson of the Noho chair.
The Noho Move was designed with ergonomic considerations in mind
Formway, a New Zealand studio that has previously created products for Knoll, channelled their knowledge of office chair design plus new research into how humans sit over hours at the dining table into the Noho Move to make it suitable for not just eating but work and leisure.
The chair supports movement such as shifting, fidgeting and stretching. When the sitter leans back, the Noho Move back flexes with them, and when they move forward to engage in conversation, it tilts forward.
It has a flexible shell seat with a forward tilt mechanism
Its recycled nylon shell is flexible so it moves with the body, while the open weave structure helps to regulate body temperature, further helping to increase comfort.
Manufactured in New Zealand using renewable energy, the Noho Move chair is available in two colours – Ironsand Black and Cloud White – with optional interchangeable upholstery toppers made from sustainably sourced New Zealand wool.
US-based Dezeen readers can save $100 when purchasing a pair of Noho Move chairs by using DEZEEN100 at checkout.
Product: Noho Move
Designer: Formway
Brand: Noho
Contact: support@noho.co
Dezeen Showroom
Dezeen Showroom offers an affordable space for brands to launch new products and showcase their designers and projects to Dezeen’s huge global audience. For more details email showroom@dezeen.com.
Dezeen Showroom is an example of partnership content on Dezeen. Find out more about partnership content here.
The post Noho Move chair by Formway for Noho appeared first on Dezeen.