100 Days is an annual project at New York City’s School of Visual Arts that was founded by Michael Bierut. Each year, the students of the school’s Master’s in Branding Program spend 100 days documenting their process with a chosen creative endeavor. This year, we’re showcasing each student in the program by providing a peek into ten days of their project. You can keep an eye on everyone’s work on our SVA 100 Days page.
As a strategist, Dan Baron is always seeking new ways for brands to build connections with their audiences. Two areas where he has personally built strong connections with brands are sneakers and sports. Dan believes that sneaker culture and sports fandom have the power to bring people together.
“AI Sneakers” seeks to explore the power of connection within design, sneaker culture, and sports. Through this series, Dan delves into how these elements intersect to create unique and impactful brand experiences. Let your sneakerhead imagination run wild when you visit his project on Instagram!