As Craig Cutler and Craig Frazier put it—
We have no idea what we are doing.
And, well, we’ll be damned if that’s not one of the most concise and accurate descriptions of the creative process at large. Because in those eight words, the photographer and illustrator, respectively, strike at the heart of the joy that can be found within it—the beauty of experiment, and the brilliant chaos of creative play.
It’s something that’s utterly on display in their new project, aptly dubbed “2Craigs.”
The mission is simple:
“1 word, 2 Craigs, 2 solutions, 1 week. Post and repeat for 52 weeks.”
In preparation for the project, the two Craigs each sent 52 words to an unbiased third party. Every week, that person pulls one word and sends it back to them—and the Craigs then independently get to work, with the award-winning Cutler and the award-winning Frazier turning out an image for the website.
So far, the juxtaposed results are delightful. At times, curiously complementary. And on the whole: A weekly surprise and moment of design Zen, which we’re delighted to feature going forward every week under a thematic header of “Opposites Attract.”
Stay tuned. Because we have no clue what they’ll turn out, or how it’ll turn out.
And neither do they.
And, well, that’s the magic of it—and creativity at large.
Prompt: “Screw”
Prompt: “Liquid”
Prompt: “String”
Prompt: “Pattern”
Prompt: “Green”