100 Days is an annual project at New York City’s School of Visual Arts that was founded by Michael Bierut. Each year, the students of the school’s Master’s in Branding Program spend 100 days documenting their process with a chosen creative endeavor. This year, we’re showcasing each student in the program by providing a peek into ten days of their project. You can keep an eye on everyone’s work on our SVA 100 Days page.
Culture, like an ocean, forms a cascade of waves with various signals—visual cues that associate a connection to a particular identity. Active culture participants, humans, communicate their affiliation with specific lifestyles through their fashion choices, brand affiliations, the way in which they wear or carry something, and many other signals.
Inspired by a cultural analysis framework of metaphor (Jellyfish) taught by Sem Devillart in the SVA Masters in Branding program, Vidan Ristović seeks to decipher mixed cultural messages telegraphed by New York City residents. For his 100-day project, “The Jellyfish Case,” Ristović photographs people in various locations and assigns them a new setting—a narrative that seamlessly aligns with the visual affiliations embedded in these portraits.
Discover more of Vidan Ristović’s project on Instagram.
Thirsty commuter or a prepared camper?
Thrift princescore or a villain in disguise?
Edgy attitude or an NFT dealer?
Looking for someone, or looking for a direction?
Triplets or “Lunch Atop a Skyscraper” remake?
Seeking sun protection or projecting a Japan boat tour?
Graceful elegance or luxe rebellion?
Random Botticelli admirer or a thrift Venus performance?
Random stretcher or an ice rink Jumpman?
Whimsy commuter or a Hundred Acre Wood explorer?