Meet the 2025 PRINT Awards Jury for Concept Design

Growing Inspiration, One Concept at a Time

Concept design calls on the creative ability to visualize ideas and abstract concepts in unique and impactful ways, to think beyond the obvious, and to see connections others might overlook. Great conceptual designers embrace exploration. They experiment with unconventional materials, techniques, or approaches, and welcome feedback as part of refining their ideas.

This year, we couldn’t be more excited to welcome our jury members to experience and evaluate the entries in concept design. These visionaries are from all over the world and the US. They bring a commitment to challenging norms and established perspectives as well as artistic talent and critical thinking, creating projects that not only look good but also spark thought and emotion.

Leo Fidjeland, Linnea Våglund, and Filips Staņislavskis

Spanning the globe, from Riga, Latvia, and Malmö, Sweden to Dharamshala, India, the team from Nonhuman Nonsense is a research-driven art and design collective working in the realm of social dreaming and world-making. Their projects engage with the nonhuman: animals, objects, ecology, technology, and the spaces between and beyond categories. Nonsense is an antidote to “common sense” – and the team uses it to embrace paradoxical stories, exploring the ethical and metaphysical layers of our relationship with the (nonhuman) world. Leo Fidjeland, Linnea Våglund, and Filips Staņislavskis create contradictory scenarios and propositions, borrowing ideas from fields such as science, computing, law, and mythology. Nonhuman Nonsense enjoys curiosity, cherishes compassion, and recognizes that separating the human from the nonhuman is nonsense.

Sarah Williams

Sarah Williams is the co-CEO and creative leader for Beardwood&Co, an independent, woman, and queer-owned branding agency based in New York City that illuminates possibilities to amplify brand growth. With a focus on big, creative ideas made to thrive in the real world, Williams and team partner with clients to achieve brilliant outcomes without the egos or silos often found in the agency world. She has led creative for global brands including Westin, Pottery Barn, Danone, Hello Products, and the nation’s largest affordable housing non-profit, Enterprise Community Partners.

In addition to leading Beardwood&Co, Williams serves as the president of AIGA NY (2024-2026). She has served on the volunteer board for the past three years supporting their mission of “Championing the Future of Design for All” through organizing and hosting community-based events.

Candace Solola

Candace Solola is an award-winning brand designer and a partner and creative director at SO Dsgn, a Chicago-based brand design and product innovation studio that specializes in elevating brands through meaningful, story-driven design.

Candace with SO Dsgn’s sketch exploration for Runnly and custom packaging design for YouTube’s 2023 end-of-year gifting program.

With a previous background as design director at Landor & Fitch, Solola brings extensive experience in brand building that spans across industries. Her passion for brands, combined with her entrepreneurial spirit, inspired her to partner with her husband Rotimi Solola, to build SO Dsgn into a dynamic design consulting practice. In her role at SO Dsgn, Solola is committed to creating visually captivating brands, telling meaningful stories, sharing new perspectives, and contributing to the Chicago design community.

Visit us at printawards.co to learn more about these jurors and all of our amazing design leaders who are part of the 2025 PRINT Awards jury.

Our regular rate has been extended to January 28, so there’s still time to enter your concept design or your work in 28 categories with the lowest rate of the season.

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