The Power of Seduction and the Art of Storytelling
In both advertising and editorial design, great design cultivates the experience, ensuring that each detail is placed with intention. It is the unseen hand shaping perception, making messages not just seen, but felt, remembered, and cherished. Our jurors for the PRINT Award categories of Advertising and Editorial understand design’s power to seduce with story.
Taylor Le
Taylor Le is the creative director at The San Francisco Standard. Previously, she served as newsroom design director at the Los Angeles Times where she shaped visual experiences across print, digital, events, and social platforms. In her role, Le was responsible for leading and cultivating a team of 30 art directors and managers. Before joining The Times, Le’s projects at Medium, AFAR, The San Francisco Standard, and Pacific Standard saw her guiding the art departments through collaborations with multilevel stakeholders to improve processes and develop thoughtful branding and designs. Le is a 2024 Pulitzer Prize finalist and is a recipient of the National Magazine Award for feature photography.
Taylor’s favorite quote is:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou
Mike Nicholls
Mike Nicholls is an Oakland-based award-winning creative director, brand strategist, editorial designer, and visual artist using design as a tool for discovery, inspiration, and community building. He has translated ideas into visionary creative solutions with over 20 years of design experience and natural talent. Nicholls founded Umber, a media and editorial platform highlighting creative perspectives that matter, which has been recognized by AfroTech (Blavity), PRINT Magazine, San Francisco Chronicle, KQED, and Communication Arts.
Miller McCormick
Miller McCormick is a Los Angeles-based graphic designer and art director originally from Pittsburgh. He has worked with Ace Hotel, Apple, Chandelier Creative, Warner Records, The Andy Warhol Museum, and others. In 2023, McCormick founded General Purpose Spacesuit, a small creative studio with an emphasis on ideas, image-making, and visual identity. His artwork has been published in The New York Times.
Every PRINT Awards entry contributes to the ongoing evolution of print design. Whether you specialize in bold advertising layouts or elegant editorial compositions, your work has the potential to inspire others, setting new trends and influencing the next generation of designers.
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