A newly published report by OKRs Tool reveals that 68% of early-stage startups reached $1M in annual recurring revenue (ARR) faster after adopting OKRs (Objectives and Key Results), the widely used goal-setting framework.
— The 2025 Startup OKR Report, based on survey data from 200 startups with teams ranging from 2 to 50 people, offers a rare, data-driven look at how founders are leveraging OKRs to drive alignment, sharpen focus, and accelerate growth.
Read the full 2025 Startup OKR Report.
The study goes beyond the headlines, unpacking trends in OKR adoption, team habits, tool preferences, and real-world lessons from operators navigating the challenges of startup scale.
“Startups aren’t failing because they’re not working hard,” said Steven Macdonald, founder of OKRs Tool. “They’re failing because teams aren’t aligned. OKRs fix that – when they’re implemented well.”
Highlights from the report include:
68% of respondents said OKRs helped them reach $1M ARR faster
89% said they wish they had started using OKRs sooner
39% saw measurable impact within the first 90 days
56% began with spreadsheets before switching to a dedicated OKR platform
Top benefits: improved team alignment (21%) and simplified goal tracking (20%)
The report also includes practical advice from founders on how to write effective OKRs, run weekly check-ins, and avoid common rollout mistakes that derail progress.
OKRs help teams focus on what actually matters – so startups can move faster and win!
Get the full 2025 Startup OKR Report here
About the Study
This independent study was conducted between February and May 2025, with responses from 200 early-stage startups across North America, Europe, and Southeast Asia. None of the participants were OKRs Tool customers, ensuring an unbiased view of how teams use OKRs in real-world conditions.
About OKRs Tool
OKRs Tool is purpose-built OKR software for startups. Designed to replace the chaos of spreadsheets and the bloat of enterprise systems, it helps small, fast-moving teams align goals, track progress, and stay focused on what matters most.
Learn more at OKRsTool.com
Contact Info:
Name: Steven Macdonald
Email: Send Email
Organization: OKRs Tool
Website: https://www.okrstool.com/
Release ID: 89162606
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