Billo’s CreativeOps system uses performance data from hundreds of thousands of UGC ads to guide brands on scripts, creators, and iterations. It aims to reduce guesswork in social ad production and channel spending toward content that shows stronger indications of driving sales.
— Billo has introduced CreativeOps, a data-led system that helps brands turn user-generated video ads into a more predictable source of growth across major social platforms. The service builds on performance data from more than 326,000 video ads and an estimated 505 million in purchase value to guide creative decisions from script to casting.
Photo Courtesy of Billo
CreativeOps functions as an “anti-guesswork” layer inside Billo’s creator marketing stack, giving brands and agencies a single workflow to plan, produce, and refine creator-made ads.
Teams can generate scripts from a product link, choose creators based on past outcomes, and review performance in one dashboard with metrics such as click-through rate, return on ad spend, and hook rate. The system then suggests next steps so teams can adjust briefs, swap creators, or test fresh variations while campaigns are live.
The service focuses on human UGC creators rather than synthetic avatars, with more than 22,000 brands reported to have used Billo to source and develop creator content in markets including the United States, United Kingdom, Canada, and Australia.
Brands and agencies can use CreativeOps to keep ad fatigue in check, maintain a steady flow of content, and allocate budgets toward creatives that show stronger signals of performance. Company materials describe CreativeOps as a way to move creator marketing from opinion-driven decisions toward evidence-based testing, giving teams clearer feedback loops and a more structured path to steady revenue growth from UGC ads.
About Billo
Billo is a creator marketing company helping businesses grow through authentic, data-informed video ads. Since its founding, more than 22,000 brands have used the platform, generating over 326,000 ads linked to $500 million in tracked purchases. The company has been recognized on Trustpilot for customer satisfaction and continues to expand its services across the United States, United Kingdom, Canada, and Australia.
Contact Info:
Name: Dovile Miseviciute
Email: Send Email
Organization: Billo
Address: 584 Castro St. 2163 San Francisco, CA 94114
Website: http://billo.app
Release ID: 89183277
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