Do you find yourself craving the crunch of potato chips but worry about their health and environmental implications? In this episode, we are joined by Betty Lu, Founder and CEO of Confetti Snacks, to delve into the world of sustainable snacking. Confetti Snacks specializes in creating delicious gourmet snacks using nutrient-rich vegetables infused with unique flavors from around the world. In our conversation, we discuss her experience traveling the world looking for unique flavors, her creative process behind the idea for a colorful veggie chip, how she acquired funding to test the concept, and how Confetti Snacks is making a positive impact on people and the planet. She also shares why authentic, genuine connections with end consumers are essential for success and answers our round of rapid-fire questions. Join us as we unwrap the story behind Confetti Snacks and explore the delicious possibilities of mission-driven snacking for a healthier, happier world. Tune in now!
Key Points From This Episode:
Her motivation for traveling the world and what she learned from the experience.
Betty’s idea of “travelpreneurship” and the value of traveling for entrepreneurs.
Why she founded Confetti Snacks and what she hopes to achieve with the company.
How she was able to acquire her initial investment from the Singapore Government.
Learn about how she was able to enter the US market and her plans to scale.
The company’s product range and why they are better for people and the planet.
Ways her products stay true to its cultural inspirations while communicating its mission.
Upcycling and how Confetti Snacks is helping the fight against food waste.
Opportunities sustainability offers and reasons why companies should embrace it.
Confetti Snacks’ ColorForHunger program and the impact it is making.
She shares lessons from her career and valuable advice for budding entrepreneurs.
Explore the real value of a brand and how to build a loyal customer base.
Hear how listeners can support Confetti Snacks in achieving its mission.
Rapid-fire questions: her favorite vegetable, country, impact-driven leader, and more!
Read the transcript and find links from the episode at Brands for a Better World.
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.