Many of us know what upcycling means as it pertains to physical things, but what does it mean to upcycle your personal experiences? Joining us today is Will Nitze, the Founder of IQBAR – a company that produces ready-to-eat brain foods. Will is here to talk about what it means to upcycle your personal experiences for them to be more valuable to your future self and others, and in our discussion, we extend this metaphor to discover how downcycling, recycling, and reusing play out in the human experience. If curiosity is getting the better of you (and to find out why that’s a good thing!), press play now.
Key Points From This Episode:
What it means to upcycle your experiences.
Examples of downcycling, recycling, and reusing as found in the human experience.
Understanding what works for you and what doesn’t.
Why it’s important to process correctly and have great channels of distribution.
The necessity of curiosity, and the power of storytelling.
Will explains what gives him his edge and unique creative style.
The ins and outs of IQBAR.
Read the transcript and find links from the episode at Brands for a Better World.
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.