CabinZero, the company behind the world’s first underseat backpack, announces its global success with over 2 million bags sold and a commitment to sustainability, ethical manufacturing, and the planet through initiatives like 1% for the Planet.
— A Global Leader in Practical Travel Gear
CabinZero’s mission to create the ultimate cabin-sized backpack has revolutionized how travelers experience baggage. The company’s backpacks combine versatility, minimalist design, and lightweight functionality, all aimed at enhancing the travel experience. Born from the frustrations of founder Neil Varden in the early 1990s, the brand has carved out a new category in the luggage market, offering practical travel solutions that cater to modern adventurers. Today, CabinZero is recognized as an award-winning brand with over 2 million bags sold across 80 countries, continuing to lead the industry in cabin-sized travel backpacks.
The Journey Behind CabinZero’s Creation
The inception of CabinZero can be traced back to a transformative trip to India, where Neil Varden faced the challenges of dealing with bulky, impractical luggage. After three broken bags and growing frustration with the lack of suitable options, Varden decided to take matters into his own hands. What began as an attempt to solve a personal problem has now become a global solution for millions of travelers. Varden’s experiences during these formative years of travel led him to design a lightweight, versatile cabin-sized backpack, a product that was sorely missing from the market. His journey from an unsatisfied traveler to a pioneering entrepreneur is central to the brand’s philosophy today.
As Varden recalls, “It all started in India in 1993. The world was in recession, decent jobs were hard to come by, and I was lugging around a massive, impractical bag. After my third trip, I decided enough was enough and downsized to hand luggage. That decision changed my travel life.”
Pioneering the Underseat Backpack Category
CabinZero didn’t just create a product; it created an entirely new category of luggage. By designing the world’s first underseat backpack, CabinZero revolutionized the way travelers packed and carried their essentials. The brand’s design philosophy centers on making travel simpler and more enjoyable, with backpacks that fit easily under airline seats, making it the perfect choice for budget-conscious travelers who seek hassle-free journeys.
The Classic 28L Backpack is one of the company’s standout products, known for its compact size and efficient packing capabilities. It was specifically designed to fit the strict carry-on requirements of budget airlines, making it ideal for travelers looking to streamline their experience while saving time at check-in. Meanwhile, the Military Backpack offers a rugged, versatile solution for those who require a bag that can withstand the wear and tear of both the office and outdoor adventures.
Sustainable and Ethical Travel Gear
At the heart of CabinZero’s philosophy is a commitment to sustainability and ethical business practices. As a member of 1% for the Planet, CabinZero donates 1% of all annual sales (not profits) to environmental causes, ensuring that the brand’s success also benefits the planet. CabinZero also prioritizes carbon-neutral shipping through a partnership with Shopify’s Planet program, offsetting the carbon emissions from shipping every order.
These efforts are part of the company’s broader commitment to creating travel gear that not only supports the journeys of its customers but also contributes to the protection of the environment. “Doing good while going places” is not just a slogan for CabinZero—it’s a core part of its mission.
Recognition and Industry Awards
CabinZero’s commitment to both innovation and sustainability has earned it several prestigious accolades. The brand was honored with the King’s Award for Enterprise in International Trade in 2025, a recognition that celebrates outstanding achievement in global business growth. This award highlights the company’s ability to create a lasting global presence while maintaining a strong commitment to ethical business practices.
In addition to the King’s Award, CabinZero’s ADV Dry 30L received the Frontier Awards’ Star Product of the Year in 2019, further solidifying its reputation for producing high-quality, affordable, and functional travel gear.
What Sets CabinZero Apart
CabinZero’s success lies not just in its products but also in its unwavering focus on customer needs. The company’s bags are designed with the traveler in mind, offering practical solutions that address common pain points in luggage design. The bags are lightweight, durable, and spacious, making them the perfect choice for anyone who wants to travel efficiently and comfortably.
“We built CabinZero as a response to frustration, but it became my way of building something with purpose,” says Varden. “Surviving cancer with less than a 50% chance of survival gave me a new perspective on life. CabinZero is a testament to that mindset, and every bag we create carries that legacy.”
Looking Ahead: Future Growth and Innovation
As CabinZero continues to grow, the brand remains focused on providing products that meet the needs of today’s travelers. With new products on the horizon, including Ultralight Travel T-Shirts and TSA-Approved Locks, the company is expanding its product line to offer even more innovative solutions for travelers.
CabinZero is also focused on increasing its global presence, continuing to sell bags in over 80 countries and expanding to new markets. The company’s commitment to sustainability and responsible travel ensures that its success will always be in line with its ethical values.
About CabinZero
Founded by Neil Varden, CabinZero is a pioneering British brand that revolutionized the travel gear industry by creating the world’s first underseat backpack. The brand’s commitment to sustainability, ethical manufacturing, and quality has propelled it to a global presence with over 2 million bags sold in over 80 countries. CabinZero designs travel backpacks that are minimalist, versatile, and built for effortless travel.
Media Contact
Kate Hoang
PR Department, CabinZero
Email: pr@cabinzero.com
Website: www.cabinzero.com
Instagram: @cabinzero
TikTok: @cabinzero
YouTube: CabinZeroOfficial
TrustPilot: CabinZero Reviews
Contact Info:
Name: Kate Hoang
Email: Send Email
Organization: CabinZero
Website: https://www.cabinzero.com
Release ID: 89177626
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