‘Sound is one of the most powerful assets a brand can own’: 5 questions with Emma Byford
SixtyFour Music’s head of strategy discusses the future of sonic branding and the transformative role of sound.
Blog
Combining wildly different influences led to these unique animal-machine creature designs
Max Froer renders a unique beast inspired by Half-Life 2, 80s-style machines and even custom PCs.
Why creatives need to stop making New Year’s resolutions we never keep
We all know we’re kidding ourselves. So why don’t we quit?
Brands are torturing their animated mascots, and we can’t stop watching
A creepy AI animation trend has arrived in advertising.
Steve Jobs would never have allowed Apple’s Creator Studio to happen
I wonder what he’d think of his company today.
How to turn your iPhone into a dumbphone
Because creatives need to focus more than most.