The McDonald’s Big Mac finally achieves celebrity status in ingenious ad
It now has its own autograph.
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Zara’s sorry-not-sorry apology makes its latest ad controversy even worse
It’s digging a hole with this one.
Apple Watch Series 9 review: if it ain’t broke, don’t fix it
Small but sleek upgrades keep the Apple Watch Series 9 on top of the smartwatch pile.
This optical illusion can identify your personality type, apparently
The internet is divided by the results.
I adore the playfulness of Omlet’s pet-centred rebrand
Ragged Edge shows how innovation can embrace imperfection.
XGIMI Horizon Ultra review: 4K projector is impossibly fancy, sharp, expensive
Finally, a beautifully designed projector with proper brightness and colour. Now I just need access to a trust fund…