The original Sega logo looked very, very different
People are just realising what the brand name means.
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Fifth Avenue’s newest resident makes serifs sexy in vibrant brand identity
Shaver Hall is the perfect blend of heritage and modern design.
From Nintendo to KFC, how brands reacted to the PlayStation disc controversy
Brands have expressed a mix of parody and outrage.
What is the ‘sauna core’ aesthetic, and why are AI brands obsessed with it?
Yet another attempt to humanise AI.
Off to college? These dorm room deals suit every type of student
There’s up to 40% off techy bits for gamers and artists.
How Ronaldo’s former football club packed a 120-year legacy into a stylish modern rebrand
Sporting CP’s new look is the perfect blend of history and contemporary flair.