Alphabet’s studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. Co-founder Abbas Mushtaq shares insights on their journey.… Read More »How Alphabet shapes brands with trust, collaboration and a ‘Saul Bass ethos’
The spot wants to remind shoppers of the quality behind every item. The bold, stripped-back approach invites us to rediscover the supermarket’s commitment to great produce and ingredients. In the fiercely competitive world of weekly… Read More »Tesco’s new ‘quality’ campaign by BBH London redesigns its logo with fresh food
2024 WOW Show, Crazy Curiosities of Creature Carnival Blending performance art, fashion design, music and contemporary dance, The World of Wearable Art was an intoxicating cocktail of creative disciplines. We reveal what it was like… Read More »World of Wearable Art: a magical event fusing art and fashion in unique ways
In a bid to avoid being just another environment brand, Outside focused on creating a brand that quashes climate anxiety and inspires people to make small changes to have a big impact. Impact-driven design and… Read More »Outside rebrands micro-philanthropy app Gen E
Years ago, when I was an acquisitions editor, the marketing and sales folks at my publishing company had a test that they would put every proposal through before allowing the editor to acquire it. It… Read More »Poor Man’s Feast: So What?
Designed in collaboration with Kleenex’s parent company, Kimberly-Clark, the refresh offers more than just a makeover—it unites the iconic tissue brand across global markets as it commemorates a century in business. Kleenex, the world-renowned facial… Read More »Kleenex unveils new identity by Turner Duckworth to mark 100th anniversary