Creative

The transformable jacket comes as new research uncovers the UK’s bizarre bag-for-life habits. It also makes a clever little marketing campaign for the budget supermarket chain. Aldi’s middle aisle is the stuff of dreams for… Read More »No bag? No problem: Aldi unveils a new jacket that transforms into a shopping bag

The Chinese illustrator’s personal series highlights how being alone is never as simple as it looks. Humans are social animals, and so in our cultural imagination, we tend to bracket solitude with loneliness. Viewed from… Read More »Wu Xinlin’s editorial illustrations show solitude in a whole new light

The Dutch designer has rebuilt Richie Hawtin’s landmark album DE9, 25 years on, in a way you can deconstruct and remix yourself, in the browser. I won’t go into too many details, but let’s just… Read More »Why designer Merijn Straathof turned a landmark techno album into a playable web-based instrument

Toronto agency Rethink has rebranded one of Vancouver’s best-loved social-enterprise hotels, ditching a confusing old name for something rooted in a native tree. One of the biggest challenges in branding can be to reset assumptions… Read More »From YWCA to Hotel Willo: how Rethink solved one of branding’s trickiest problems

You might say this story is full of holes. That’s because it is about donuts. And the lil cowboy, Sam, who adores them. And the old hoarder, Mr. Bickferd, who collects them by the tons.… Read More »The Daily Heller: Mark Alan Stamaty’s Opus Donutus