You don’t have to be a professional athlete to appreciate the iconicity of the Gatorade water bottle. The green body and orange cap with the bold “G” logo emblazoned on the side has been a… Read More »The Classic Gatorade Water Bottle Gets the AI Treatment
When I read that Harvard professor Howard Gardner conducted a five-year study of college students and found that 45% have a transactional attitude towards their college education, it caught my attention. He states that our… Read More »Transform, Not Transact
This month, Comic Sans celebrates its 30th birthday. Yes, the typeface we all love to hate is now barrelling toward middle age. Cue the collective groan. But, but! We’d be remiss if we didn’t pay… Read More »For Comic Sans’ 30th Birthday, a Reconsideration?
Before we launch the new season of The PRINT Awards, we wanted to take another look at some of our favorite winning entries from this year. In the coming weeks, we’ll highlight stellar creative work… Read More »Leo Burnett Chicago Gets Bare Naked
Debbie Millman has an ongoing project at PRINT titled “What Matters.” This is an effort to understand the interior life of artists, designers, and creative thinkers. This facet of the project is a request of… Read More »What Matters to Finn Ross
Edel Rodriguez is best known for his ubiquitous Trump illustrations as posters and magazine covers. However, there is another side to Rodriquez’s powerful art: his book covers for authors Yoss (José Miguel Sánchez Gómez) and… Read More »The Daily Heller: Cuban Sci-Fi and Hope for the Future