Let me ask you something: Would you hire a law firm because their logo made you smile? Or because their colors evoked the same emotional response as your favorite beverage? Of course not. Yet surprisingly… Read More »Branding Law Firms Is Not the Same as Branding Orange Juice
From billboards to a London kiosk takeover, Newspaper Club is making waves with The Printing Press — its debut publication and a heartfelt love letter to the printed page. We catch up with CMO Kaye… Read More »Newspaper Club makes headlines with first-ever publication and bold print campaign
The president (underscore President) celebrates his aging body (and the Army’s 250th founding anniversary) on June 14 with a massive parade. But as lethal machinery tears up D.C. streets on Trump’s birthday, protesters will gather… Read More »The Daily Heller: Tanks for the Monarchy (Not!)
Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow’s brand-building landscape. Who knows… Read More »Inside the thinking behind Frontify Futures’ standout brand identity
In this edition, part of our Visibility & Representation theme, we speak with Sarah O’Connell, head of copy at Mr B & Friends, about classism, confidence, and why creativity thrives when we embrace difference. Sarah… Read More »Sarah O’Connell on proving people wrong and why the creative industry needs more working-class voices
Animation director Hayley Morris reveals the creative thinking behind Doris the Octopus, the star of Prime Video’s new documentary about these mysterious eight-armed aquatic animals. With its bobbly skin, boneless body and brilliant brain, the… Read More »Meet Doris, the amazing stop-motion octopus