The customer is at the heart of what we do as marketing, design, and branding practitioners. Without customers, businesses (our clients) will fail. It’s one thing to know the principles of our field of work,… Read More »Making Consumer Insights Count Beyond the Brief
It is a fact that there’s an uptick in writing about the art, practice, function and culture of design—and employing design as the lens through which criticism, lifestyle, society and politics are seen. The styles… Read More »The Daily Heller: Writing is for Design What Design is for People
50 Greatest Designers gets under the skin of the pioneers who shaped our world today. The saying goes: to know where you’re going, you need to know where you’re coming from. So if you work… Read More »Designers needed a book about their history that didn’t exist… so I wrote it myself
Image licensed via Adobe Stock From vague briefs to vanishing clients, creatives share the warning signals that could save your project’s success… not to mention your sanity. We’ve all been there. The client project, which… Read More »9 tell-tale signs your client project is heading for chaos (and what to do next)
Brooklyn studio Selman has crafted a new identity for one of New York’s most iconic spiritual and cultural landmarks, drawing on the cathedral’s rich architecture, community role and historical typography to build a system that’s… Read More »Selman rebrands the Cathedral of St. John the Divine
Blending art, dining, and social play, Pinky Swear’s new identity, created by The Working Assembly, invites guests to interpret and explore, just like the experience itself. Some places defy neat description, and that’s exactly the… Read More »The Working Assembly blurs the lines for Pinky Swear’s genre-defying identity