It’s almost Christmas. But for Adrian Wilson, whose vintage textile label collection is among the most comprehensive in the world, Christmas came early. After selling his collection, I thought he would move on to another… Read More »The Daily Heller: When Stamping Was Brand Strategy, Part 1
Designed and made in Brighton, the fully circular cases are built to be repaired and upgraded for life. You wouldn’t think that the humble phone case would invite much scrutiny, since they’re cheap, ubiquitous, and… Read More »gomi launches ‘Forever’ phone cases to protest the £25bn throwaway accessories industry
The Valencia-based illustrator has gathered his rock posters from around the world into a tactile, newspaper-format publication, making a case for print at a time when most music promotion lives on screens. In a moment… Read More »Sergio Membrillas turns a year of gig posters into a collectable newspaper
Image licensed via Adobe Stock When exhaustion takes over and motivation disappears, how do you find your way back? The Creative Boom community share their best advice. Welcome to the latest in our agony aunt… Read More »How to recover when creative burnout strikes
Ahead of the launch of its new fully electric eVTOL aircraft, Valo, a British aviation start-up, unveiled a refreshed brand identity by Pentagram, designed to help normalise urban air travel. Last Thursday, amid the glass… Read More »Pentagram reimagines Vertical’s brand as eVTOL start-up unveils Valo aircraft
This industry perspective is by Scott McGuffie, creative director at HB. Business-to-business marketing has a perception problem. Traditional expectations say that B2B campaigns must be rational and serious, while B2C are creative, emotional and fun.… Read More »B2B Doesn’t Need to Be Dull