Built by Monotype, lingerie brand Chantelle Pulp’s new logo is a shape-shifting identity. Variable fonts have been technically possible for years. Designers have marvelled at the control, the file size benefits, and the interpolation capabilities.… Read More »Built with variable fonts, this logo might be the future of design
Take it easy in January. Image licensed via Adobe Stock Your brain is a potato, your bank account is empty, and Mother Nature is begging you to hibernate. So why don’t we listen? Many moons… Read More »Why January is a terrible time to make big career decisions
People People’s flexible branding system for a new retail incubator in Seattle unifies six independent businesses while preserving their distinct identities. As retail faces existential threats from rising rents and online shopping, Seattle’s Ballard neighbourhood… Read More »Is this identity for Smål Market the future of retail branding?
A new identity for the US healthcare app reflects a cultural shift towards agency, continuity and care that moves at the pace of real life. In the US, healthcare has a reputation for being many… Read More »How&How reimagines Trellis as a ‘living blueprint’ for generational health
Debbie Millman’s ongoing project “What Matters,” an effort to understand the interior life of artists, designers, and creative thinkers, is now in its third year. Each respondent is invited to answer ten identical questions and… Read More »What Matters to Andrew Rutledge
Mattel® has always understood the power of a character—not just Barbie® and Hot Wheels® (Barbie® and Hot Wheels® are registered trademarks of Mattel, Inc.), but literal brand mascots too. Back in the 1950s, Matty and… Read More »A Typeface for a Toy Universe: MATTY & BELLE MATTEL® by GERTRUDE