This week’s guest is Erin Sarofsky. Erin is an internationally heralded creative, regularly chosen by brand and entertainment titans to lead their most artful storytelling projects. Erin launched Sarofsky Corp in 2009, in Chicago’s West Loop. The firm… Read More »DesignThinkers Podcast: Erin Sarofsky
Here is a important remembrance of politics past . . . This rare booklet published by the International Workers Order excerpts portions of a 1942 speech by FDR’s vice president, Henry A. Wallace. As the… Read More »Social Ideals and Social Realism, Gellert Style
Reading can and should be both a mirror and a window. It benefits us all to read far and wide, in and out of our own experience. But the effort to ban books continues to… Read More »Support Banned Books with PRINT
Pienso is seeking to make AI more accessible for ordinary companies. Now a new visual identity crafted by Pentagram is helping them pursue this mission. Say the word AI to creatives, and for many of… Read More »Pentagram designs identity for Pienso, a tech firm seeking to democratise AI
The campaign ‘Life is what you bake it’ combines TV, OOH and new packaging to promote the generational joy of home cooking. TV show The Great British Bake-Off has been such a massive hit around… Read More »Ourselves helps sugar brand Silver Spoon inspire Britain to get baking
Consumers like the idea of established brands, but “old” and “mattress” aren’t words that go together well. Ostermoor teamed up with Parker to help square that circle. In general, we like companies with decades of… Read More »Parker crafts modern new identity for historic mattress brand Ostermoor