Virtue doesn’t shift crisps: an important lesson for anyone working in wellness branding. Anyone launching a healthy snack brand has a mountain to climb. Consider this scenario: you’ve got a genuinely better product, made from… Read More »Why Eat Real had to stop selling health to actually sell healthy snacks
While AI churns out generic images, Kingdom & Sparrow’s premium designs for Mydflower prove that hand-crafted illustration retains serious commercial punch. Over the last year, I’ve often said that AI-generated imagery isn’t the threat to… Read More »This folkloric wine branding highlights the value of handmade illustration
When one of America’s most popular drinks risked becoming wallpaper, this Antwerp-founded studio found the answer in translucent orange panels and Mediterranean waves. There’s a particular challenge reserved for brands that become too successful. Aperol… Read More »How WeWantMore turned a design challenge into a golden-hour glow-up
This industry perspective is by Andrew Vucko, founder of motion design studio Vucko. We all know the logos: the swoosh, the arches, the apple. But when it comes to how a brand moves, do we… Read More »Your Logo Works Hard. How About Your Motion?
For design to have that elusive timeless quality, it must be reduced to fundamental forms. It should communicate without being ephemeral. It must be heroic yet spontaneous. It should, therefore, be free of burdensome fleeting… Read More »The Daily Heller: Conflating Complexity and Simplicity With Synchronicity
Something Familiar transforms mandatory impact reporting into an 18th-century chapbook, complete with devils, woodcuts and purposeful mischief. There’s a particular kind of eye-roll that happens when someone mentions their company’s B Corp certification. You know… Read More »When transparency becomes folklore: turning B Corp skeptics into believers