Rebuilding a brand that has been in existence since 1977 is no small feat. Superfeet has carved its reputation in the performance insole category with a formula grounded in biomechanics and comfort. For the most-used,… Read More »Superfeet’s New Brand Identity Reclaims Performance as a Metric and a Mindset
The Nationalist opposition candidate Karol Nawrocki just narrowly won Poland’s presidential election, “delivering a big blow to the centrist government’s efforts to cement Warsaw’s pro-European orientation,” reports Reuters. Nawrocki claimed 50.89% of the vote and… Read More »The Daily Heller: Poland’s Logo Design Ignited Freedom
© Jody Hartley Many people believe the legendary festival is overpriced, yet it sells out in under an hour. Within that inconvenient truth, there’s an important lesson for freelancers. It’s the same every year. Like… Read More »What the Glastonbury controversy teaches us about pricing our work
Independent studio OurCreative has unveiled a vibrant, sun-drenched identity for Wolfe Bros’ Rhubacello, adding a distinctly British twist to the traditional Italian liqueur and giving the growing Cello category a fresh, modern edge. OurCreative is… Read More »OurCreative puts a Yorkshire twist on an Italian classic
With revamped messaging, vibrant visuals, and a future-facing attitude, Brandon’s refreshed identity signals a shift from traditional agency to integrated growth partner. Brandon has unveiled a rebrand designed to bring its ambition into sharper focus,… Read More »Brandon drops the agency speak with new identity
In November of 2024, after our national elections, I went to my local Quaker meeting here in New England. It seemed to be a natural response to the noise that was suddenly upon us again,… Read More »Poor Man’s Feast: The Intrusion