Few agencies working today have demonstrated the kind of sustained precision and clarity that Koto brings to global brand systems. Over the past decade, the studio has built a reputation not for spectacle, but for… Read More »Koto Rebrands GoFundMe Around a Simple Truth: Help Adds Up
Energized by the thrill and power of abducting Venezuelan strongman Nicolás Maduro, Donald J. Trump said he thinks he will have the “honor” of “taking Cuba,” recalling news mogul William Randolph Hearst’s famous quote to… Read More »The Daily Heller: Cuba’s Revolution Was in the Cards
Creative Director Daniel Irizarry of Athletics argues that the most resilient brand systems aren’t built on exhaustive rules – they’re anchored by a few essential elements, and designed to move. Most brand systems don’t fail… Read More »From Symbols to Systems: Designing brands that hold under pressure
JKR had a rare brief: don’t fix what’s broken, amplify what’s already there. The result is a sharper Firefox and its first-ever mascot. For designers, there’s a particular kind of branding challenge that looks simple… Read More »More Fire. More Fox. Meet Kit: Firefox’s most significant brand evolution in years
As dream projects go, drawing a 100-page reference atlas covering every corner of the Star Wars universe is right up there. Return of the Jedi came out when I was 13, and I became obsessed… Read More »Mapping the Star Wars galaxy with illustrator Tim McDonagh
In-house design and self-promotion design are some of the most exciting categories to explore because they show what happens when designers have a real connection to the work they’re making. When you design in-house, you… Read More »Made In-House. Made By You. Made to Win.