Here in New York City, we’re bundled up in sweaters, watching the snow swirl by the skyscrapers — maybe even daydreaming about a warm island getaway. Sandals Resorts‘ new global campaign, “Made of Caribbean,” might… Read More »Wolff Olins Crafts a Brand ‘Made of Caribbean’ for Sandals Resorts
War never magically ends exactly at a fixed ceasefire time without victors and losers leaving death in their wake. The Second World War did not cease entirely when Nazi Germany signed an unconditional surrender in… Read More »The Daily Heller: Memories of a Wartime Escape From Estonia
Project by Storm Wigget for Cecilia’s Farm Peeled Cling Peaches The leader of the school’s new Online Master in Brand Design explains why it’s the ideal launchpad for aspiring brand design leaders. If you want… Read More »Storm Wiggett on why you should learn brand design with LABASAD, Barcelona School of Arts & Design
Tesco’s new ‘quality’ campaign by BBH London redesigns its logo with fresh food Chuck Studios business lead Robert Volten highlights the best and worst uses of famous brand assets in 2024 and gives brand leaders… Read More »Distinctive Brand Assets: Who shined in 2024 and who lost?
With a multimillion-dollar campaign by Leo Burnett and a fresh brand identity by Wolff Olins, the all-inclusive resort company hopes to bring the soul of the Caribbean to the forefront. Sandals and Beaches Resorts has… Read More »Sandals and Beaches Resorts launch new campaign and identity
In the new and improved brand, expect graphics inspired by art books on Cold War propaganda, spy movie posters from the 1950s and ’60s, and vintage adventure and educational book covers. New York City and… Read More »Ed Helms’ SNAFU podcast embraces ‘controlled messiness’ in new identity