The peach beer brand’s refreshed identity plays on codes of hazard and warning signs that seek to subvert the language of danger. From traditional lagers and blond beers to hoppy IPAs and zesty ciders, you’re… Read More »Earthling Studio enhances Jubel’s ‘dangerously refreshing’ proposition
This article has been provided to PRINT readers by DIELINE, a leading authority on CPG, packaging and branding. Dive deeper into industry insights and join the vibrant community at thedieline.com. Liquid Death isn’t the first… Read More »Should Liquid Death’s Powdered Drink Mix Raise Doubts About Its ‘Death to Plastic’ Mission?
The most damaging phrase in the language is: ‘We’ve always done it this way!’ A system cannot evolve if it cannot question its parts and their relationships.” Donella H. Meadows, Author, Thinking in Systems: A… Read More »Business Design School: Thinking in Business Systems
Nicholas (Nicho) Lowry knows his stuff and has a lot of stuff to know … about posters. He is the president of New York’s famed Swann Auction Gallery, one of the major go-to venues for… Read More »The Daily Heller: The Poster Child for Poster Auctioneers
The agency’s work for the collaborative earning app Fluz is keenly targeted at a young audience looking to save money. In the midst of a cost-of-living crisis, many people are looking for ways to stretch… Read More »Koto boosts youth-oriented fintech brand with super-colourful Gen-Z visuals
Premier Inn has enlisted Leo Burnett UK to help create its latest campaign, Do Your Thing. The spot aims to showcase the hotel chain as a welcoming and inclusive place, no matter the reason for… Read More »Premier Inn’s new spot urges you to ‘do your thing’ and create meaningful breaks