It’s a gas, man! And I mean that both metaphorically and literally. I love the graphic and physical artifacts that have long been produced by the petroleum industry. I’ve also imagined that classic gas pumps—those… Read More »The Daily Heller: Designing Fossil Fuels
A logo is a crucial part of the branding process. It’s what people see first, and it’s what they remember. A logo should be a company’s identity and tell the audience about the company. Logo disasters happen when companies don’t put enough thought into their logos or don’t care about them. Designing a logo is […]
Creating a memorable and timeless brand icon requires a lot of effort and brainstorming. Consider the example of any globally recognized logos here. Be it the golden arches of McDonald’s or the iconic symbol of Apple, the designs connect with the audience everywhere. This is how a matchless logo can make a brand go viral […]
Logos are an essential part of any brand. They are the first thing people see, so brands and companies must make an excellent first impression. But what kind of impression do logos give? For example, how do you feel when you look at Apple’s logo compared to the Toys R Us logo? One seems confident, […]
Seems like it’s been around forever. I stop by the website every once in a while, normally after clicking a link in an article, or clicking through from a logo in an image search. I… Read More »Graphis
Through his extensive design and educational work, Armin Hofmann (1920–2020) is considered one of the most influential graphic designers in Switzerland. He made a significant contribution to the international reputation of Swiss graphic design and… Read More »Armin Hofmann