Focusing on the theme of Visibility & Representation theme, we spoke with Emily Jeffrey-Barrett, founder and creative director at Among Equals, about the subtle dynamics that silence women, the power of community, and why real… Read More »Emily Jeffrey-Barrett on being heard, showing up, and building an agency where difference is the norm
SomeOne founding partner Simon Manchipp takes us inside the new business rollercoaster, from AI anxiety to budget ghosts, and makes some surprisingly upbeat predictions about the next 12 months. ‘New business’ is a phrase that… Read More »Pitch Slapped: The recent drought of new agency business, and some reasons to be cheerful
Monte’s Fine Foods might be known for its tomato sauce, but behind the label is a brand steeped in family legacy, creative crossovers, and cultural cachet. We sat down with founder PJ Monte to talk… Read More »How PJ Monte built a sauce brand with nightlife soul and centuries-old roots
Scout Lab’s rebrand for The Previvor replaces cold, clinical visuals with a soft, empowering design to support women making some of the most complex health decisions of their lives. Designing for healthcare is about trust,… Read More »Scout Lab crafts a compassionate brand for cancer prevention platform
American Haiku harnesses the popularity of White Lotus to create an intense and exotic visual experience. When you think of advertising for a luggage brand like Away, you’d expect to see traditional travel marketing images… Read More »New ad for luggage brand is an epic slice of cinematic intensity
This industry perspective is by Tebo Mpanza, the co-founder of Unfound Studio. For decades, marketers have relied on sweeping generational labels—”Millennials crave experiences,” “Gen Z loves authenticity”—as if entire age groups move in lockstep. But… Read More »Why Generational Marketing is Dead—and What Comes Next