In today’s rapidly shifting business landscape, understanding the psychological and visual factors that influence brand perception and valuation is crucial for Chief Marketing Officers (CMOs) and Brand Managers. While traditional definitions of branding often focus… Read More »How Design Shapes Brand Narratives
In Episode 2 of the new season of This Is A Prototype: The Design Leadership Podcast, host Doug Powell continues the discussion with Kate Aronowitz of GV (Google Ventures) and Robert Fabricant of Dalberg that… Read More »This is a Prototype: Kate Aronowitz & Robert Fabricant (Part 2)
Norman Vincent Peale’s adage, “Shoot for the Moon. Even if you miss, you’ll land among the stars,” is taken to heart with True Anomaly’s stellar new brand identity. Denver-based True Anomaly, a pioneer in integrating… Read More »True Anomaly Launches Space Tech Brand Identity by Kontrapunkt
Many of you—certainly many of the boomers reading this post—will remember the ubiquitous Joy of Cooking sitting somewhere around or near the kitchen with one of these jackets or covers. (My mom couldn’t cook, but… Read More »The Daily Heller: When “The Joy of Cooking” Slayed Dragons
The Birmingham agency has enlisted the help of illustrator Andy Smith and animator Ben Rustage to help promote the Midlands toll road, and you can’t help but be grabbed by the vibrant visuals they came… Read More »One Black Bear’s ad campaign for M6 Toll is bursting with colour and life
London-based illustrator and animator Ke Ren has transformed the confusion she felt when moving away from Beijing into a glorious short film that brings letters, numbers, and symbols to life in new ways. Ke Ren… Read More »Symbols: Ke Ren’s chaotic text animation smashes every language barrier