Helping Ubisoft videogame Anno transform from niche concern to worldwide appeal, a new masterbrand gives the title a new, consistent identity across all touchpoints. Global brand consultancy Wolff Olins and Wieden+Kennedy Amsterdam have partnered with… Read More »Wolff Olins and W+K craft new branding for strategy videogame, Anno
The organiser of events for the marketing and fintech industries has a new dynamic identity, conveying the power of convergence. Unless you check the FTSE 250, you might not have heard of Ascential, the British… Read More »DesignStudio rebrands Ascential, the company behind Cannes Lions
Every June, we witness an onslaught of brand Pride activations dominated by rainbow-centric design schemes and a month-long acknowledgment of a community at risk year-round. Some brands do better than others at authentically and thoughtfully… Read More »SKITTLES Celebrates Pride by Helping Queer Community Connect
This industry op-ed is by Joey Zeledón a designer, design educator, writer, and founder of Joey Zeledón Studio. Be yourself. That’s what everyone tells you growing up. I never imagined such a simple notion could… Read More »Design is Trans
From surreal ad campaigns to gorgeous editorial spreads to visually arresting self-promotions, this year’s PRINT Awards winners were astounding and eye-opening. We’re happy to share more about our first, second, and third-place honorees and student… Read More »PRINT Awards 2024 Spotlight: Winners in Advertising, Branding, Editorial & More
Geroge and Rosemary Lois Butterfield House, 1962, nestled between the classic Village row houses The apartment of George Lois, the ad man and art director who coined “I Want My MTV” and “If You Got… Read More »The Daily Heller: I Want George Lois’ Apartment!!