Elements of Goldbug’s old identity were retained and refreshed where possible to preserve the brand’s 56-year legacy. Lafayette American’s Scorpion Rose Studio has rebranded the women-owned infant and children’s accessories brand Goldbug, introducing a new… Read More »Scorpion Rose Studio rebrands kids’ accessories brand Goldbug with nuanced nostalgia
Image licensed via Adobe Stock When things go wrong, it’s not the end of the world. In fact, it could be the start of something fabulous. Yes, working in the creative industries is fun and… Read More »How to embrace failure and turn it into a creative superpower
Think there’s nothing exciting about humble produce? Think again. Coley Porter Bell’s new brand identity for Tesco’s Root & Soul range transforms plant-based ingredients into show-stopping superstars. We all know we need to eat vegetables,… Read More »Tesco’s Root & Soul brand identity turns plant-based eating from bland to bold
Taking inspiration from an underground, often undesigned, style and elevating it into a premium publication was one of the design studio Sister Mary’s challenges with the project. Sister Mary has designed a limited-edition printed publication… Read More »New current affairs publication The Signal incorporates Russian samizdat influence
“The second-years are starting to redesign our bathrooms today!” Adriana Valdez Young welcomed me into a sunbathed design studio at the School of Visual Arts (SVA) in Chelsea. With a two-toned bob, scuffed white sneakers,… Read More »The Next Generation of Design is Inclusive
Hanging stones and drifting boxes. Hello, hello. So the big news: I managed to escape to London for a day. Have to go down and refill the tanks every now and then. Thanks to some… Read More »Meanwhile: No. 200