The London-born bike brand unveils a global brand expression that celebrates its folding ingenuity while uniting an international community of over one million riders. It’s fair to say that Brompton is both a British design… Read More »Studio Blackburn helps Brompton mark 50 years with new identity rooted in ‘Life Unfolded’
Rebase Recovery Premium Suite. Credit: Louis Waite Photography. Healthcare is shifting from reactive treatment to proactive care, and design is at the centre of the change. From diagnostic scans to recovery rituals, brands like Neko… Read More »How experience design is rewriting the future of care
Mark Beaumont, founder and chief creative officer of Dinosaur, examines why the most powerful public service ads don’t just inform – they unsettle, disturb and make consequences impossible to ignore. Changing human behaviour is never… Read More »Designing Discomfort: Why some campaigns must hurt to heal
I am writing this from the cottage in Mill Valley, California, where I wrote the first draft of Motherland back in the days before Covid. We found it on VRBO, I think, and it looked… Read More »Poor Man’s Feast: Thoughts on This Glimmering, Dangerous World
From murals to motion, illustration is starting to reassert itself in advertising, but when do agencies and brands choose to commission it, and when do they shy away? We asked creatives, art buyers, agents and… Read More »Illustrated thinking: Why brands are turning back to drawing
This week on the DesignThinkers podcast, Nicola Hamilton is joined by Pablo Martin, creative director at MUBI. A legend in editorial design, Martin has spent four decades shaping the visual language of publications and brands… Read More »The Visual Language of Editorial Design With MUBI’s Pablo Martin