Creative

Fitbit wants the Ace LTE to be the next big thing in the school playground. So, it partnered with Koto to create a brand strategy and visual identity that could give it a fighting chance… Read More »Koto crafts playful and vibrant branding for Fitbit’s new smartwatch for kids

If you haven’t seen 47 yet, scroll to the bottom of this article and watch it now. Then, read on to discover how this emotional film was created and why it’s making so many waves… Read More »47: a stop-motion short that have you in bits, in six minutes flat

Did you miss our conversation with Scott Doorley and Carissa Carter? Register here to watch this episode of PRINT Book Club. In Assembling Tomorrow, Scott Doorley and Carissa Carter explore the intangible forces that prevent… Read More »July Book Club Recap: What Are We Creating as We Move Along?

Humans love to “make faces.” As children we learn that sad faces produce sympathy, angry faces produce fear, kind faces produce trust, and funny faces produce laughs. In the world of comedy, facial recognition is… Read More »The Daily Heller: For Drew Friedman, Comedy is in the Face

100 Days is an annual project at New York City’s School of Visual Arts that was founded by Michael Bierut. Each year, the students of the school’s Master’s in Branding Program spend 100 days documenting… Read More »Deciphering Mixed Cultural Messages in “100 Days of The Jellyfish Case”