Mattel® has always understood the power of a character—not just Barbie® and Hot Wheels® (Barbie® and Hot Wheels® are registered trademarks of Mattel, Inc.), but literal brand mascots too. Back in the 1950s, Matty and… Read More »A Typeface for a Toy Universe: MATTY & BELLE MATTEL® by GERTRUDE
A critical yet under-examined children’s book genre is set for the spotlight at the Eric Carle Museum of Picture Book Art from Jan. 17–June 7. CLICK! Photographers Make Picture Books, curated by children’s book historian… Read More »The Daily Heller: Looking at Children’s Books From Different Lenses
Gen Alpha and Food. Image licensed via Adobe Stock As the UK’s HFSS restrictions take hold, food brands are losing their oldest emotional shortcuts. In this opinion piece, Loren Aylott of Manchester creative agency Dinosaur… Read More »The generation advertising can’t sweet-talk
A new design-led cocktail book for Burma Burma Restaurant reframes non-alcoholic drinking as expressive, rebellious and anything but restrained, drawing on Burmese subcultures, travel journals and DIY punk aesthetics. Dry January has a habit of… Read More »New spirit-free cocktail menu takes cues from punk zines and sober rebellion
The patchwork feel of the identity was chosen to celebrate the beauty and power of diversity, without distracting from the data itself. Pentagram is behind the visual identity for the UK’s first tool for measuring,… Read More »Pentagram designs identity for first-of-its kind gender equality mapping tool
As running culture continues to grow in popularity, ASICS’ latest global campaign leans into joy and unexpected lightness, pairing everyday exercise with a classic Beach Boys soundtrack. Running has rarely felt more culturally loaded, with… Read More »ASICS taps ‘Good Vibrations’ for global campaign celebrating the mental lift of movement