We’ve been looking at the individual traits that make up the most popular framework for understanding personality, the Big Five Model. OCEAN is the acronym that summarizes the factors. Briefly, these are the traits, with… Read More »My Favorite Things: Who You Callin’ Neurotic?
Since 2021, Pentawards, the leading packaging design competition, has released a Trends Report featuring 10 key trends based on entries into its latest competition. With over 2,000 packaging design projects submitted each year from 60… Read More »Global Packaging Trends You Need to See
For Ishan Koshla, the impetus to start Typecraft came about after he moved back to India in 2008, following a 13-year stay in the United States. He noticed mainstream graphic design in India looked, “or… Read More »The Daily Heller: India’s Crafts Transform Type
How do you make a solo show feel intimate in a cavernous venue like London’s O2? Sam Pattinson of Treatment Studio explains how they went about this unusual challenge. Rising to pop success in the… Read More »Treatment Studio’s less-is-more look makes John Mayer gig a night to remember
Sonic branding agency Amp’s head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. When you… Read More »Why is sonic branding being overlooked in the alcohol sector?
The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. The ‘less is more’ concept is a powerful one in design. But… Read More »Practice develops a ‘less is more’ identity for new skincard brand Remedy