Over the past 18 months, Koto has worked quietly behind the scenes to unify Amazon’s sprawling visual ecosystem, redesigning the tech giant’s master brand and over 50 sub-brands into a modern, flexible system built for… Read More »Koto gives Amazon’s brand a global refresh without losing its smile
Akoya Mockups aims to bring a sense of authenticity to portfolio presentations. We chatted with its founder, Paul Metsers, about a passion project that resonates with thousands worldwide. In a world of AI slop, creating… Read More »‘I want to make resources that feel real’: Paul Metsers on Akoya Mockups
Design studio Wedge has helped Canadian seafood supplier Diana’s evolve from a chef’s best-kept secret to a contemporary consumer brand, blending rich history with everyday joy in a spirited new identity. Diana’s is no newcomer… Read More »Wedge reimagines Diana’s for a new generation of home cooks
The Copenhagen-based studio has reimagined Purpose Talent’s brand identity with a jazz-fuelled, joy-filled new look that swaps corporate clichés for expressive illustrations, soulful type, and a strong dose of New York groove. What does fulfilment… Read More »Studio Morfar’s soulful rebrand for Purpose Talent hits all the right notes
Roger van den Bergh’s visual history of the New York City subway map, from a 1972 beautiful minimalist diagram to a clear and functional navigation tool. Before the 1967 Map-Merger: IND, BMT, & IRT In… Read More »A Visual Study of the New York City Subway Map
Without Walter Käch’s 1949 textbook, Schriften, Lettering, Ecritures: The Principle Types of Running Hand and Drawn Characters, we might not have Univers or Helvetica. Students of type design who learned a particular way of looking… Read More »The Most Influential Type Textbook You’ve Never Heard of is Getting a Reprint