The Daily Heller: Lucian Bernhard’s Version of 20th-Century Modernism
Lucian Bernhard (1883–1972) is the father of the modern advertising poster—the sachplakat or “object poster,” exemplified by his minimalist Priester Match work. He had moved from near Stuttgart to Berlin to reinvent himself, and also… Read More »The Daily Heller: Lucian Bernhard’s Version of 20th-Century Modernism