The brand idea of ‘Follow your mood into the moment’ is at the core of the visual identity for this new line of luxury hotels. As we sit here, shivering amid a wintry February, the… Read More »DesignStudio’s creates a new luxury hotel brand for TUI Group, The Mora
If charities evoke too much doom and gloom, it can encourage hopelessness rather than energy and ambition. Angus Prior and Rob Jenkins’s rebrand of the homeless charity Barnabus instead takes an optimistic and confident approach.… Read More »Upbeat rebrand of homeless charity Barnabus centres on ‘the journey off the streets’
The London agency specialising in beauty, health, and homecare has rebranded itself for a new era dominated by AI. The name Free The Birds should be a familiar one to regular Creative Boom readers. Launched… Read More »Free The Birds launches a refreshed visual identity with new shorthand logo
While many Americans have been swept up in the Taylor-Swift-Travis-Kelce-Super-Bowl hysteria, others have instead opted for the superior version of football, tuning in to the African Cup of Nations and the AFC Asian Cup. The… Read More »The Best Kits from the African Cup of Nations and Asian Cup
Searching for the perfect type pair can be a fun challenge, but it can quickly morph into a vortex of time-suck. Selecting typefaces is a subjective process, not unlike dating. Fonts might go together “on… Read More »Types of Love: Designers’ Favorite Typeface Pairs
I have always believed that creative ideas— as in designers coming up with those famous aha moments— come from reading and good conversations about the topic. Discussing topics, implications, consequences, impact, and relevance often leads… Read More »Typographic Conversations