As a designer, it’s always exciting to see a brand identity push boundaries, and the work Uncommon Creative Studio recently did for Vimeo does just that. The new design system reimagines a core aspect of… Read More »Uncommon’s REFRAME Identity for Vimeo Challenges Design Norms Through Resolution
The journey from strategy to design represents any branding project’s most pivotal—and often perilous—transition. This is the crucible where abstract thinking must crystallize into visceral, visual expressions that grab audiences and don’t let go. Make… Read More »Exploring the Liminal Space Between Strategy and Design
Equity in Action PART 1, with Eirásmin Lokpez-Cobo, EVP of Brand Strategy at República Havas Health In this episode, hosts Brad Davidson, Sonika Garcia, and Gabriel Allen-Cummings are joined by Eirásmin Lokpez-Cobo, República Havas Health’s… Read More »Understanding the Hearts and Minds of Multicultural Patients
Mindfulness, wellness, health, human connection, growth, seeking refuge in the natural world–amid the challenges of contemporary culture, these concepts rose to the surface with new meaning. And, as we considered our focus for the 2025… Read More »The Collected Works Cultivates a Bold Design for the 2025 PRINT Awards
Pan Yanrong’s class exhibition. Jianping He, also known as Jumping He, is a 55-year-old German-Chinese graphic designer, teacher and publisher. He was born in Hangzhou, China. In 2002 he opened hesign in Berlin, where he… Read More »The Daily Heller: Jumping He’s Summer Design Academy in China
In this fun and creative ad, the iconically northern tea brand has recruited Sarah Lancashire CBE to solve a crime against tea lovers. Back in 2017, Yorkshire Tea launched its extremely successful and comedic campaign,… Read More »Yorkshire Tea launches its latest ad with mystery ‘brewdunnit’ plot