Sustainability brands have long been defined by soft color palettes, delicate leaf motifs, and messaging that nudges consumers toward “doing less harm.” It’s a visual and verbal language that feels familiar and comforting — maybe… Read More »The Collision of Bold Modernism and Eco Branding: VSA’s Seventh Generation Experiment
In the case of the Illinois “Help Stop Hate” program, these words are pictures, pictures are signs, and signs are totems that encourage the public to “Report Hate … Get Support.” In the midst of… Read More »The Daily Heller: Words Are Not Just Words
Image licensed via Adobe Stock We canvased creatives from around the world about ageism… and their responses reveal a pattern that’s impossible to ignore. Ageism in the creative industry is one of those things you… Read More »Does the creative industry have an ageism problem?
The executive director explains how this Pentagram-led identity avoids tech design cliches, leading to something quite different and original. After writing about design for some decades now, it sometimes feels like I’ve seen it all.… Read More »Nabiha Syed on how Mozilla Foundation’s rebrand signals a spirit of ‘defiant optimism’
Working with STOP THE TRAFFIK and Justice & Care, Fold7Design has created a captivating identity for the first Freedom Games, which aims to unite businesses and individuals to take a stand against human trafficking. Fold7Design… Read More »Fold7Design brands the inaugural Freedom Games to rally global action against modern slavery
The European Travel Commission and Visit Europe have unveiled a strategic repositioning by Lantern, swapping “sustainable” for “responsible” travel and flipping the script from guilt to upgrade. It’s no secret that the word “sustainable” has… Read More »Lantern rebrands ‘sustainable travel’ for Europe turning duty into desire